Check grammar and style
- Hemingway app - ensure your sentences are easy to read and understand.
- Grammarly - correct any obvious grammatical errors.
Check punctuation
The Punctuation Guide
Mandership Sections
Selling text structure
- Attention
- Pain
- More pain
- Hope
- Solution
- Call to action
Sociocracy 3.0 Driver (Motivation)
- Current situation
- Effect
- Need
- Impact
Design
Designing The Words: Why Copy Is A Design Issue - Smashing Magazine