A design sprint is a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market. The process aims to help teams to clearly define goals, validating assumptions and deciding on a product roadmap before starting development. It seeks to address strategic issues using interdisciplinary, rapid prototyping, and usability testing.
https://www.youtube.com/watch?v=K2vSQPh6MCE
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Possible uses
- Launching a new product or a service.
- Extending an existing experience to a new platform.
- Existing MVP needing revised User experience design and/or UI Design.
- Adding new features and functionality to a digital product.
- Opportunities for improvement of a product.
- Opportunities for improvement of a service.
- Supporting organisations in their transformation towards new technologies (e.g., AI).
Phases
The creators of the design sprint approach, recommend preparation by picking the proper team, environment, materials and tools working with six key ingredients:
- Understand: Discover the business opportunity, the audience, the competition, the value proposition, and define metrics of success.
- Diverge: Explore, develop and iterate creative ways of solving the problem, regardless of feasibility.
- Converge: Identify ideas that fit the next product cycle and explore them in further detail through storyboarding.